Healthcare marketing is stuck in the past. While other industries have embraced video to educate customers, build trust, and showcase their expertise, most healthcare providers are still relying on outdated brochures and text-heavy websites.
Here’s what’s changing fast:
Patients expect video content from their healthcare providers. According to recent studies, 96% of video marketers say video has increased users’ understanding of their services, and healthcare is no exception.
But creating professional video content that’s both engaging and compliant? That’s where most practices get stuck.
The right video marketing tools change everything:
- Record professional patient education videos without technical expertise
- Host secure, HIPAA-compliant video content that builds trust
- Create personalized video messages that improve patient relationships
- Track engagement analytics to understand what content resonates
- Scale your video efforts without overwhelming your team
These are the platforms healthcare providers actually use to create compelling video content that educates patients and grows their practices.
(Without needing a Hollywood budget or technical team)
The best part?
These tools work whether you’re a solo practitioner or a large health system. They’re designed for busy healthcare professionals who need results, not complexity.
My Top Video Marketing Tools for Healthcare 2025
- Wistia: Professional video hosting with powerful marketing analytics and lead capture
- Loom: Quick video messaging for patient communication and team collaboration
- Kaltura: Enterprise-grade video platform for large healthcare organizations and webinars
Wistia
Best for healthcare practices focused on professional video marketing and patient education
Pricing: Free plan for up to 10 videos; paid plans from $19 per month
Wistia is the video platform I recommend most often to healthcare practices serious about video marketing. It’s designed specifically for businesses that want their videos to look professional and drive results.
What sets Wistia apart is how it turns your videos into actual marketing tools, not just content sitting on your website.
Create Professional Patient Education Content
Wistia makes it incredibly easy to create polished patient education videos. You can record directly in your browser or upload existing content, then customize everything to match your practice’s branding.
The video player can be customized with your practice colors, logo, and calls-to-action. This means when patients watch your video about preparing for surgery, they see your branding throughout—not generic video player controls.
I work with a cardiology practice that uses Wistia to create pre-procedure education videos. Instead of spending 15 minutes explaining the same information to each patient, they send a personalized Wistia link that covers everything. Patients feel more prepared, and the practice saves hours each week.
Capture Leads Directly From Your Videos
One of Wistia’s most powerful features for healthcare is its lead capture capability. You can add forms directly into your videos that appear at strategic moments—maybe after explaining a treatment option or at the end of a patient testimonial.
This isn’t pushy marketing. It’s about connecting with potential patients when they’re most engaged with your content.
For example, after watching a video about treatment for sleep apnea, viewers might see a simple form asking if they’d be interested in a consultation. This captures interest at the perfect moment.
Track What Content Actually Works
Wistia provides detailed analytics that most healthcare providers find invaluable. You can see exactly which parts of your videos patients watch, rewatch, or skip entirely.
This data is gold for improving your patient education efforts. If you notice patients consistently drop off during the technical explanation but engage heavily with patient testimonials, you know to adjust your content strategy.
The heatmaps show viewer engagement second by second. You’ll discover that patients pay close attention to cost information but might zone out during lengthy procedure descriptions.
Pros & Cons
| Pros | Cons |
|---|---|
| Professional video player that matches your branding | More expensive than basic video hosting options |
| Detailed analytics help optimize content for patients | Advanced features require higher-tier plans |
| Lead capture forms integrate with most CRM systems | May be overkill for practices just starting with video |
Wistia Alternative: Vidyard
Vidyard offers similar professional video hosting with strong analytics, but focuses more on one-to-one sales videos rather than patient education content.
While Vidyard excels at personalized outreach videos, Wistia’s marketing-focused features and customization options make it the better choice for healthcare practices building comprehensive patient education libraries.
Loom
Best for quick patient communication and internal team collaboration
Pricing: Free plan available; paid plans from $8 per user per month
Loom has revolutionized how healthcare providers create video content. If you’ve ever spent 20 minutes typing a complex email to a patient or colleague, Loom can turn that into a 2-minute video that’s clearer and more personal.
The beauty of Loom is its simplicity—you can record your screen, your face, or both, then share the video instantly with a simple link.
Transform Patient Communication
Loom excels at creating quick, personal videos that patients actually appreciate. Instead of lengthy phone calls explaining test results or treatment instructions, you can record a short video walking through everything visually.
I know dermatologists who use Loom to follow up on patient visits. They record 2-minute videos showing before and after treatment photos, explaining progress and next steps. Patients love the personal touch and clear visual explanations.
The screen recording feature is perfect for walking patients through patient portals, showing them how to schedule appointments, or explaining how to access their lab results online.
Streamline Team Training and Communication
Healthcare teams often struggle with consistent communication about protocols and procedures. Loom solves this by making it easy to create training videos that can be watched on-demand.
When your practice implements a new software system or updates procedures, instead of scheduling multiple training sessions, you can record one comprehensive Loom video that everyone can reference.
New staff members can watch onboarding videos at their own pace, and experienced team members can quickly refresh their knowledge without sitting through unnecessary meetings.
Create Engaging Social Media Content
Many healthcare practices struggle with social media because creating video content feels overwhelming. Loom makes this manageable by allowing you to quickly record health tips, practice updates, or behind-the-scenes content.
You can record a 60-second health tip about seasonal allergies or a quick introduction to a new team member. The informal, authentic feel of Loom videos often performs better on social media than highly produced content.
Pros & Cons
| Pros | Cons |
|---|---|
| Extremely easy to use—no learning curve | Limited editing capabilities compared to professional tools |
| Instant sharing via simple links | Free plan has 5-minute recording limit |
| Great for personal, authentic communication | Not ideal for formal patient education libraries |
Loom Alternative: CloudApp
CloudApp offers similar screen recording and sharing capabilities with some additional annotation features for screenshots.
However, Loom’s focus on video messaging and its superior user experience make it the better choice for healthcare providers who want to incorporate quick video communication into their daily workflow.
Kaltura
Best for large healthcare organizations needing enterprise-grade video solutions
Pricing: Plans start at $19 per month; enterprise pricing available
Kaltura is the platform for healthcare organizations that need to do video at scale. If you’re a hospital system, large medical group, or healthcare organization that needs to host webinars, training programs, and extensive video libraries, Kaltura provides the enterprise features you need.
This isn’t for small practices—Kaltura is designed for organizations that take video seriously as a communication and education tool.
Host Professional Medical Education Webinars
Kaltura’s webinar capabilities are exceptional for healthcare organizations that regularly conduct medical education events. The platform can handle hundreds of participants while maintaining professional video quality.
Healthcare organizations use Kaltura to host continuing education sessions for physicians, patient education webinars, and interdisciplinary training programs. The platform includes features for live Q&A, polls, and breakout sessions.
I work with a hospital system that moved their monthly grand rounds from in-person to Kaltura-hosted webinars. Attendance actually increased because busy physicians could join from anywhere, and recordings are available for those who can’t attend live.
Manage Extensive Video Libraries
Large healthcare organizations often have hundreds of training videos, patient education content, and procedural documentation. Kaltura provides robust video management features that make organizing and finding content simple.
You can create different access levels—some videos for internal staff only, others for patient education, and some for public marketing. The platform handles all the technical aspects of video hosting, security, and delivery.
The search functionality is particularly powerful. Staff can search within video transcripts to find specific information quickly, which is invaluable for large training libraries.
Integrate with Existing Healthcare Systems
Kaltura offers extensive integration capabilities with learning management systems, CRM platforms, and other enterprise software commonly used in healthcare organizations.
This means your video training can integrate with existing HR systems, patient education videos can be embedded in your patient portal, and analytics can feed into your broader organizational reporting.
Pros & Cons
| Pros | Cons |
|---|---|
| Enterprise-grade security and compliance features | More complex setup than simpler alternatives |
| Extensive customization and branding options | Higher price point reflects enterprise focus |
| Powerful analytics and reporting capabilities | May be overwhelming for smaller practices |
Kaltura Alternative: Demio
Demio offers professional webinar hosting with a focus on marketing and sales webinars, making it a good alternative for healthcare organizations primarily focused on patient outreach events.
However, Kaltura’s comprehensive video management, extensive integrations, and healthcare-specific features make it the better choice for large healthcare organizations with diverse video needs.
Other Video Tools Worth Considering
Beyond these top three, several specialized tools serve specific healthcare video needs:
- CaptureMD for physicians creating social content and collecting patient testimonials quickly
- YouTube for practices wanting to build large audiences with health education content (though less control over branding)
- Vimeo for practices needing ad-free video hosting with good customization options
- BombBomb for practices focused on video email marketing and personal relationship building
Video marketing isn’t just a trend, it’s becoming essential for healthcare providers who want to educate patients, build trust, and stand out from competitors still using outdated communication methods.
Start with the platform that best matches your current needs: Wistia for professional patient education content, Loom for quick personal communication, or Kaltura for enterprise-scale video programs.
Most of these platforms offer free trials or free plans, so you can test them with real patient scenarios before committing to a paid plan.
The practices that start using video now will have a significant advantage as patients increasingly expect this level of communication from their healthcare providers.
